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BrightRED Digital Ltd

Our Guide to Wordpress

Nowadays everyone has heard of Wordpress. It’s an incredibly popular platform, mostly because of its ease of use and the high level of support it enjoys. This doesn’t mean anyone can just plug in and play, however. It’s still important to get a few things right before you can make the most out of your Wordpress site.

Get your hosting right!

Before your site can actually get off the ground, you’ll need to make sure your hosting is sorted. Whilst Wordpress does offer its own hosting, you should make sure this actually meets your needs before you simply accept it as the easiest option. This can cause you a lot of headaches later down the line. Shop around for your web hosting and you should be able to find a good deal that meets your needs!

Work out a clean, attractive design.

There’s more than a few sites out there that really haven’t stood the test of time. Don’t be one of them! Good website design is an absolutely crucial step that you shouldn’t skip. Try to avoid using generic themes as well - your website will lack any sort of unique visual oomph to make it stand out from your competitors. Whether your goal is to make sales or just raise your brand awareness, having a distinctive look is as crucial here as it is in any other customer-facing part of your business.

Have a plan for growing your online presence.

If you’re thinking about getting a Wordpress site, you hopefully already understand that a website is a business investment first and foremost. It has to contribute to your bottom line in some way, whether that’s through straight ecommerce or lead generation higher up the sales funnel. You should also be aware that a website can’t function very well in complete isolation. It needs digital marketing to really succeed and start showing a return on investment. Without a plan for growing your website’s traffic, you’ll soon find yourself disappointed in its performance.

We hope this quick guide has given you some pointers on how to get the most out of a new Wordpress site. If you’ve got any questions, why not get in touch with the experts here at BrightRED? Call us on 01772 978 927 or fill in our online contact form, and we’ll get back to you!

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