Tel: 01772 978 927
BrightRED Digital Ltd



The challenge

A Breed Of It’s Own

As a rapidly growing, luxury pet product brand who supply to national pet companies all around the UK they were looking to attract more trade businesses and increase their business database.

Their previous site was made up of two systems, WordPress and Magento. Which meant their site was very slow and caused private and trade customers to close their browser before reaching the checkout which meant their conversion rate was low.

Our solution

Time To Create Something Pawsome

Animology needed a new website that not only reflected their luxury brand but to help them appeal to a wider audience of other high quality brands and companies. We first chose a platform which would make it easier for both admin and customers to use the site with ease. It was very important we committed ourselves to valuable competitor research and then to establish where in the market Animology were. The site then went through the design process and content was created for the site so the design of the site matched the ethos of the company perfectly.

The outcome

An Of-furr You Can’t Refuse

The end product? A slick and responsive website which now matches the luxury products and brand. The site was created on OpenCart which meant from a usability perspective it was easy to use and a lot faster when both private and trade customers where buying from and browsing the site.

As a result of the new site, brand exposure and conversion on site increased massively and we are delighted that they continue to work with BrightRED on several other products which follow up on the brand’s initiative and growth plan.


Brand exposure and conversion on site increased massively