Arena are an investment management firm who work alongside both businesses and individuals to help them invest their money better, giving people a better understanding of how business planning and investment management really works. The business has been family owned since 1919 giving the business decades of experience. The brief originally given to BrightRED was to refresh and redesign their original tired and dated website to create a whole new, professional presence online. A high quality digital presence which really reflected the quality work which they were doing for their customers.
We began our process by carefully selecting a platform which is suitable for both their customers and users of the system. One of the important factors which we incorporate into all of our projects is competitor research, to help us understand where in the market Arena stand. From our initial meeting, we knew to create content which included all aspects of their work and services. Once the content was created the fit and design of the website reflected the ethos of the business and branding seamlessly.
The platform was both user and customer friendly, which means customer usability and experience will improve and it also made it easy to update from an admin point of view.
A responsive and professional website where the quality of work and staff totally reflect in the design and look of the website. The site was created on WordPress which meant using the content management system is a breeze for any admin users, the site is also a lot faster than previously.
After the redesign and content creation the brand now have a complete digital profile and are being recognised as the industry professionals they are.