Another PAW-some Business
Dog Star is a new brand added to the multi-award winning Group55, the brand supply specialist pet products just for dogs.
A Brand Worth PAWS-ing for
Our objective was to build a website that was a perfect fit for them just in time for a trade show they were attending. The site had to be in conjunction with their brand guidelines and to facilitate the launch of their new line of pet products for their online community. The main aim off the back of the website was to expand on their brand exposure and increase the sales on Dog Star products.
We first chose to use the same interface as their main website, Group55 this means it would be easy to navigate for both admin and customers so that they were able to use the website with ease.
We Love Telling This TAIL
It was very important we committed ourselves to valuable competitor research and then establish where in the market Dog Star were. The site then went through the design process and content was created for the site so the design of the site matched the ethos of the company perfectly.
Dog Star now have a slick, responsive ecommerce website, the design compliments the Group55 branding. While we have given the website a unique look, A similar layout and working closely with the client portrays that the brand is part of a family.
We now offer continued advice and support for Group55 and all of their websites as we watch their brands develop.